Brentley's Landscape: Photography and Marketing Overhaul

Client Overview

Brentley's Landscape is a premier landscaping company renowned for creating stunning outdoor spaces. Despite their excellent work, they faced challenges in showcasing their projects effectively and reaching a wider audience. They sought our expertise to enhance their visual content and overhaul their marketing strategy.

Challenges

• Visual Representation: Brentley's Landscape had a wealth of impressive projects, but their existing photographs and videos did not do justice to their work.
• Online Presence: Their website lacked high-quality visual content and was not optimized to attract and retain visitors.
• Marketing Strategy: They had limited reach with their current marketing efforts, which were not effectively driving new business.
• Integration of Media: They needed a cohesive strategy to integrate new visual content across multiple platforms, including their website, magazines, and direct mail campaigns.

Our Approach

1. Photography and Videography:
   • We began with a comprehensive photography and videography project, capturing high-resolution images and videos of Brentley's Landscape's best work.
   • Our team used drones to capture stunning aerial footage, showcasing the scale and beauty of their projects from unique perspectives.
2. Website Implementation:
   • The new photos and video were implemented into his existing website to drastically change potential clients perception of his work.
3. Marketing Campaigns:
   • The new photos and video were implemented in various channels such as magazines, direct mail, and social media.
4. Content Integration:
   • We seamlessly integrated the new visual content into Brentley's Landscape's existing marketing materials, ensuring a consistent and professional brand image across all platforms.
   • The high-quality images and videos were used in both digital and print formats, enhancing the overall impact of their marketing efforts.
5. Branding and Logo Redesign:
   • We wanted to recreate his iconic logo, but was important to keep the original design style and artwork.
   • The new design was to be used in a variety of ways including both print and web use.

Implementation and Results

• Photography and Videography: The new high-quality images and videos significantly improved the visual representation of Brentley's Landscape's projects. The drone footage, in particular, provided a unique and engaging perspective that set them apart from competitors.
• Website Overhaul: The redesigned website received positive feedback for its aesthetics and functionality. Visitors spent more time exploring the portfolio and project pages, leading to higher engagement rates.
• Marketing Campaigns: The targeted direct mail campaigns and magazine features effectively reached potential clients, resulting in increased inquiries and leads.
• Content Integration: The cohesive integration of visual content across all marketing platforms reinforced Brentley's Landscape's brand identity and professionalism.
• Branding and Logo Redesign: The new logos were implemented into his website, marketing material, email signatures, company vehicle wraps, and more.

Outcome

Post-implementation, Brentley's Landscape saw remarkable improvements in their business metrics. Key results included:

• A 50% increase in website traffic within three months.
• A 42% increase in new client inquiries.
• Enhanced brand recognition and market positioning.
• Increased client satisfaction and retention due to the professional presentation of their work.

Conclusion

By executing a comprehensive photography and marketing overhaul, we helped Brentley's Landscape showcase their exceptional work and reach a broader audience. This case study demonstrates the power of high-quality visual content and strategic marketing in elevating a business's brand and driving growth.

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